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Senior Social Media Manager
Not specifiedFull-timeSocial Media ManagementCosmetics
Lead the organic social media strategy for a global beauty brand, strengthening its voice, growing community engagement, and optimizing content performance across major social platforms.
Responsibilities
- Develop and execute organic social media strategies across Instagram, TikTok, and other platforms
- Shoot, edit, and publish daily Reels, TikToks, Shorts, product launch content, tutorials, and behind-the-scenes stories
- Manage social listening and respond to comments and direct messages in the brand voice
- Monitor social trends, viral audio, algorithm changes, and emerging platforms
- Track and report monthly engagement, growth, and reach metrics
- Use performance insights to optimize content and creative concepts
- Coordinate campaign rollouts with Marketing, Creative, Product Development, and Influencer Relations teams
Requirements
- At least 4 years of social media management experience
- Expertise in short-form video editing using CapCut, Premiere, or native mobile tools
- Strong mobile photography and videography skills
- Ability to combine creative storytelling with data-driven analysis
Nice to have
- Experience in the beauty, fashion, or luxury lifestyle industries
- Knowledge of makeup trends, techniques, creators, and the global beauty community