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Senior Social Media Manager

LAYA App·Israel·enhe
HybridFull-timeSocial Media ManagementFinancial Services

Own the brand’s digital presence and social channels for a consumer financial services startup. Create content, build community, manage influencers, and use performance data to improve results.

Responsibilities

  • Own the brand’s presence across Instagram, TikTok, Facebook, LinkedIn, and YouTube
  • Develop consistent social content and visual identity
  • Manage the user community platform and its content
  • Respond to comments and messages across social channels and app stores
  • Create short-form video from concept through editing
  • Develop visual assets with the in-house designer and AI tools
  • Write Hebrew marketing copy for social posts, blogs, and the website
  • Run the influencer program, including coordination, creative briefs, approvals, and budget tracking
  • Identify collaboration ideas and content opportunities
  • Work with the in-house designer, partnerships team, and VP of Marketing

Requirements

  • Portfolio demonstrating hands-on creative and marketing work
  • Experience independently producing short-form video for TikTok, Reels, or Stories
  • Practical experience with AI tools for creating images, video, and written content
  • Strong Hebrew writing skills for marketing copy and other content
  • Ability to interpret performance data and draw conclusions
  • Creative, self-directed approach to taking ideas from concept to execution

Nice to have

  • Influencer management experience

Benefits

  • Hybrid schedule: three days in the office and two days working from home
  • Ownership of the digital presence, strategy, tone, and aesthetic
  • Small team with direct impact and limited bureaucracy
  • Growth-oriented environment

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