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Senior Marketing Manager
Not specifiedFull-timeSocial Media ManagementPersonal Care
Lead end-to-end, multi-channel marketing for a global beauty brand, driving organic growth and coordinating social, affiliate, influencer, digital, retail, creative, and e-commerce initiatives.
Responsibilities
- Develop and execute organic growth strategies across multiple platforms.
- Manage all brand social media channels and oversee team members and contractors.
- Manage the affiliate department and program, tracking performance and driving sales growth.
- Lead influencer, user-generated content, creator, and business-partner strategies from sourcing through campaign completion.
- Monitor trends, algorithm changes, and emerging platforms to adapt content and maintain brand relevance.
- Coordinate campaign execution across marketing, creative, product development, influencer relations, digital, retail, and e-commerce teams.
Requirements
- At least 4 years of marketing experience.
- Proven experience managing multi-channel campaigns and go-to-market strategies.
- Strong proficiency with marketing analytics tools, digital media platforms, and campaign management software.
- Excellent project management, organizational, and leadership skills.
- High-level written and verbal English communication skills.
Nice to have
- Experience in consumer goods, retail, digital commerce, or lifestyle sectors.
- Experience managing external marketing, media, or public relations agencies.