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Customer Loyalty Manager
Not specifiedFull-timeMarketing OperationsFashion Retail
Lead the customer loyalty program and VIP community, combining CRM, marketing, data, and relationship management to strengthen engagement and long-term loyalty.
Responsibilities
- Develop and implement the customer club strategy, including VIP and concierge services.
- Plan and execute targeted marketing campaigns for current and prospective members.
- Manage customer data, segmentation, and profiling to identify business opportunities.
- Drive customer acquisition, engagement, retention, and loyalty program growth.
- Create personalized customer journeys and lifecycle communications, including marketing automation.
- Build relationships with members, especially VIP customers, and develop personalized experiences.
- Use customer insights to shape relevant customer and business initiatives.
- Manage the program budget and prepare monthly performance reports.
- Develop external partnerships, exclusive benefits, experiences, and collaborations.
- Analyze performance, monitor KPIs, and recommend improvements.
- Work with CRM, marketing automation, communications, and analytics platforms.
- Collaborate with retail, customer service, marketing, digital, and sales teams to provide a consistent customer experience.
Requirements
- At least 2 years of experience managing a customer loyalty program, customer marketing, or a customer-focused marketing function.
- Hands-on experience with CRM and marketing communications platforms.
- Strong analytical skills and ability to turn data into actionable initiatives.
- Fluent English.
- Experience working with vendors, business partners, and internal stakeholders.
- Excellent communication, interpersonal, and customer-service skills.
Nice to have
- Experience managing a VIP customer program.
- Bachelor’s degree in marketing, communications, business administration, or a related field.
- Additional language skills.
- Passion for fashion, luxury, customer experience, and marketing.