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Marketing Analyst
Not specifiedFull-timeMarket IntelligenceInsuranceFinancial Services
Use customer and marketing data to generate insights, improve campaigns and customer journeys, and support data-driven decisions across marketing, sales, digital, and product teams.
Responsibilities
- Analyze customer behavior across the customer journey to identify business opportunities
- Build and operate data-driven segmentations, campaigns, and customer journeys
- Measure the business impact of marketing, sales, and retention activities
- Recommend ways to improve campaign and business performance
- Partner with marketing, digital, product, and sales managers to support decision-making
- Investigate data, challenge assumptions, and uncover meaningful patterns
- Help implement data and AI capabilities in business and marketing processes
Requirements
- At least 2 years of business or marketing analytics experience
- Advanced SQL skills
- Ability to translate business questions into data-driven insights
- Strong business thinking and ability to connect data, customers, and outcomes
- Curiosity and persistence in investigating data
- Independence, initiative, and ability to drive cross-functional processes
Nice to have
- Experience with campaigns, customer journeys, or marketing automation
- Experience in insurance, financial services, or a data-driven organization