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Senior Copywriter
HybridFull-timeContent ManagementOnline MarketplacesDigital Media
Join a global media and technology company focused on spiritual and emotional wellness. Develop concepts, copy, and verbal identities across a portfolio of consumer brands and international markets. This hybrid role is based in Tel Aviv, with work from home available up to two days per week.
Responsibilities
- Develop creative concepts, campaign ideas, and messaging based on brand strategy, audience insight, and business objectives
- Write copy for brand campaigns, social media, email and lifecycle marketing, performance marketing, digital experiences, and product touchpoints
- Adapt creative ideas across customer-journey stages, channels, and objectives while maintaining brand voice
- Collaborate with designers, marketers, product teams, UX teams, and other partners from brief through execution
- Use audience insights and creative performance data to improve messaging and identify opportunities
- Manage multiple creative briefs across a multi-brand, multi-market portfolio
- Champion distinct brand voices and maintain consistency across channels
- Develop verbal identities, copy principles, and best practices for consistent brand experiences
- Help define creative standards and improve the quality of brand communications
Requirements
- Bachelor’s degree in journalism, creative writing, marketing, or a related field
- At least 5 years of copywriting experience
- Native or near-native English fluency
- Portfolio demonstrating conceptual thinking, strong writing craft, distinctive voice, and range across formats and channels
- Experience translating brand and audience strategy into creative ideas and copy
- Strong understanding of copy across brand, performance, social, lifecycle, and product contexts
- Ability to work across distinct brands, voices, audiences, and markets
- Exceptional language skills, creative judgment, and attention to detail
- Ability to manage multiple priorities and combine strategic thinking with hands-on execution
Nice to have
- Experience with consumer, lifestyle, wellness, or culturally driven brands
- Creative agency experience
- Experience activating verbal identities during a rebrand or significant brand evolution
- Curiosity about spiritual wellness
Benefits
- Competitive benefits and perks
- Generous holiday and paid time off policies
- Technology stipends
- Training and development opportunities and allowance
- Inclusive digital and in-person events
- Hybrid work with up to two remote days per week