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Senior Content Lead – B2B and Generative AI
On-siteFull-timeContent ManagementDigital MediaOnline Marketplace Platforms
Lead content strategy across a broad network of consumer websites. The role combines B2B content creation for small and medium-sized businesses, SEO-focused portal content, performance optimization, and the practical use of generative AI tools.
Responsibilities
- Develop and execute content strategy across digital channels.
- Write high-converting articles, professional guides, and branded content for business clients.
- Create and oversee rich, SEO-optimized content across multiple websites.
- Integrate generative AI tools into content creation, workflows, and brainstorming.
- Align content with business and marketing objectives.
- Analyze performance metrics to improve audience engagement and conversions.
Requirements
- At least 3 years of experience in content management, digital editing, or copywriting.
- Demonstrated experience creating strategic B2B content for business owners.
- Hands-on proficiency with generative AI tools such as ChatGPT, Claude, or Midjourney.
- Strong knowledge of SEO and digital content optimization.
- Excellent written communication skills and strategic thinking.
- Ability to work effectively in a dynamic environment.
Nice to have
- Experience working with high-traffic web portals.