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Marketing Lead
Not specifiedFull-timeContent ManagementEnterprise SoftwareLogistics
Own end-to-end marketing for a growing B2B SaaS company serving the logistics industry. The role covers content, demand generation, events, customer marketing, and marketing operations, with direct reporting to the CEO.
Responsibilities
- Develop and execute the end-to-end marketing strategy
- Create LinkedIn content for the founders and brand, newsletters, thought leadership, and category content
- Build landing pages, email sequences, and conversion assets to generate pipeline
- Plan and run customer tours, industry events, and meetups
- Develop repeatable event and content operating playbooks
- Create case studies, testimonials, and sales collateral from customer stories
- Manage marketing operations, vendors, and contractors
- Track and report marketing performance
Requirements
- Excellent English proficiency; English as a first language
- At least two years of experience at an early-stage company
- Experience planning and executing content and events
- Strong content creation and social media skills
- Ability to organize content calendars and events concurrently
Nice to have
- Experience with AI tools such as Claude and GPT
- Experience in B2B SaaS marketing
- Experience at an early-stage company
- Data-driven approach to marketing