O
Content and Editorial Lead
HybridFull-timeContent ManagementEntertainment
Lead the content vision and editorial execution for a B2C consumer marketplace. Own content strategy across channels, create and refine high-impact content, improve performance through analytics and testing, and establish scalable production processes.
Responsibilities
- Own the content strategy, messaging architecture, editorial framework, roadmap, and annual content plans across channels.
- Translate business objectives, customer insights, and market trends into content initiatives and campaigns.
- Write, edit, and refine content for CRM communications, websites, landing pages, blogs, SEO, paid advertising, video, broadcast commercials, product launches, social media, sales collateral, brand storytelling, horoscopes, and customer-facing editorial experiences.
- Lead website and blog content strategy, editorial direction, and ongoing optimization.
- Set and maintain editorial standards for quality, clarity, consistency, and effectiveness.
- Define content KPIs and measurement frameworks, then use analytics and testing to improve engagement, conversion, retention, and business outcomes.
- Own the content-focused SEO strategy and roadmap, including keyword opportunities, content gaps, organic visibility, and search performance.
- Partner with Brand, Creative, Growth, Product Marketing, Product, CRM, UX, Analytics, and external SEO teams.
- Lead content initiatives involving internal stakeholders, agencies, freelancers, and external partners.
- Manage content workflows while providing hands-on strategic, writing, and editing support.
- Provide editorial direction, coaching, and feedback, and build scalable processes that improve production efficiency and quality.
- Identify AI tools, content technologies, and workflow automation opportunities while maintaining brand standards.
Requirements
- At least 8 years of experience in content strategy, editorial strategy, content marketing leadership, brand storytelling, or a related strategic content role.
- Experience developing and optimizing integrated content strategies for consumer-facing brands targeting the U.S. market.
- A record of creating content programs that deliver measurable acquisition, engagement, conversion, retention, and brand-growth results.
- Exceptional writing, editing, messaging, and storytelling skills across channels and audiences.
- Experience combining strategic content leadership with hands-on writing, editing, and editorial development.
- Experience producing content for CRM, websites, blogs, SEO, paid media, video, product marketing, and brand campaigns.
- Strong knowledge of content measurement, customer insights, testing, and optimization frameworks.
- Deep knowledge of SEO strategy and experience owning SEO initiatives with external agencies.
- Experience leading complex cross-functional projects and managing freelancers, agencies, and other external resources.
- Ability to work from home with a stable internet connection and commute to Petah Tikva twice per week.