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Brand Manager
On-siteFull-timeBrand ManagementPackaged Foods
Lead brand strategy, marketing plans, communication, innovation and performance analysis for consumer packaged food brands in Israel.
Responsibilities
- Define brand strategy, targets, sales mix, budgets, profitability plans and marketing contribution.
- Develop positioning and assess competitor activity, pricing and product mix.
- Create new product development and innovation strategies.
- Manage advertising, promotions, market research and related budgets.
- Develop advertising strategies and manage creative agency deliverables.
- Plan and monitor conventional and digital media activity.
- Supervise packaging, labeling and other marketing material development.
- Analyze test results and KPIs, recommend actions, and support improvement projects.
Requirements
- Bachelor’s degree in Economics or Marketing.
- Three to five years of marketing experience.
- Expertise in FMCG and brand marketing, especially strategic marketing.
- Understanding of different markets and cultures.
- Fluency in English and proficiency in Hebrew.
- Strong proficiency with Excel and PowerPoint.
Nice to have
- Familiarity with SAP architecture.