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Subscription Growth Manager
HybridFull-timeProduct ManagementOnline Dating
Own the subscription product for a consumer mobile app, including pricing, packaging, paywall placement, upgrade flows, retention, and monetization experimentation. Partner with analytics and cross-functional teams to improve conversion, lifetime value, and churn while supporting international user-
Responsibilities
- Own subscription pricing, packaging, paywall placement, and upgrade flows
- Develop retention and win-back programs and analyze cancellation drivers
- Run A/B tests on pricing tiers, paywall timing, and offer framing
- Build dashboards with analytics partners to track conversion, lifetime value, and churn by cohort
- Create a subscription roadmap based on experiment results and performance data
- Coordinate subscription strategy with advertising and other monetization initiatives
Requirements
- 3+ years of experience in subscription, growth, or monetization product roles
- Experience working on a B2C mobile app
- Hands-on ownership of paywalls or pricing strategy
- Knowledge of pricing tiers, paywall placement, and upsell flows
- Fluency in cohort analysis, lifetime value modeling, and churn diagnostics
- Understanding of how AI-powered matchmaking or comparable product value can support a subscription proposition
- Ability to work with ownership, speed, and comfort in ambiguous startup environments
Nice to have
- Experience with subscription products in dating, social, or other relationship-driven apps
- Background in behavioral pricing
Benefits
- Hybrid work from an office in Tel Aviv
- Competitive salary
- High ownership in a fast-paced startup environment
- Opportunity to shape a product's revenue engine