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Senior Director, Global Direct-to-Consumer Growth
On-siteFull-timeProduct ManagementConsumer GoodsFood and Beverage
Lead the global direct-to-consumer growth agenda, digital commerce roadmap, consumer experience, and commercial capability development across markets and regions.
Responsibilities
- Define and lead the global DTC vision, strategy, and long-term growth agenda.
- Align local market teams, enterprise stakeholders, technology partners, and cross-functional leaders around global and local priorities.
- Develop the consumer value proposition, including personalization, bundling, subscriptions, loyalty, and exclusive digital offerings.
- Transform webstores into premium brand and commerce experiences through UX/UI, storytelling, navigation, merchandising, and conversion optimization.
- Own the digital consumer journey, including SEO, experimentation, personalization, and A/B testing.
- Govern cross-sell, upsell, assortment, and merchandising strategies to improve conversion, basket growth, retention, and lifetime value.
- Advance AI-enabled optimization, automation, analytics, CRM, and scalable commercial infrastructure.
- Define and govern the DTC capability roadmap across technology, operations, analytics, and consumer experience.
- Partner with digital marketing teams on full-funnel media and performance optimization.
- Track and improve conversion, retention, repeat purchase, engagement, and customer lifetime value.
Requirements
- 15+ years of experience in senior eCommerce, DTC, digital growth, or omnichannel leadership roles.
- Demonstrated success scaling DTC businesses across complex international markets and matrix organizations.
- Strong understanding of digital consumer behavior, UX/UI, data-driven growth, and performance optimization.
- Experience leading large-scale transformation initiatives involving technology, analytics, CRM, media, and commercial operations.
- Strong executive presence and ability to influence senior stakeholders across global, regional, and local organizations.
- Experience partnering across Marketing, Technology, Data, Operations, CRM, and Commercial functions.
Nice to have
- MBA or equivalent master’s degree in business, strategy, digital marketing, eCommerce, or a related field.
- Advanced education or formal training in digital commerce economics, omnichannel operating models, growth strategy, data analytics, AI, or digital transformation.
- Experience leading global or multi-market DTC organizations in FMCG, consumer technology, subscription, or similar business models.