Lead Performance Video Creator
Lead the end-to-end creation of performance video ads for a consumer subscription company developing creative-learning apps. Own concepts, production, editing, and publication while using campaign data to improve creative performance.
Responsibilities
- Develop large-scale performance video ads
- Own creative development from ideation through production, editing, and publication
- Direct and edit video content hands-on
- Create concepts that showcase products, communicate stories, and drive sales
- Collaborate with campaign managers to apply performance learnings
- Monitor social media trends and develop relevant content
Requirements
- At least 5 years of hands-on video creation experience for successful advertising or performance marketing campaigns
- Experience creating video ads across Google, Meta, TikTok, and other major platforms
- Ability to lead and execute the full video creation process from ideation through production and final delivery
- Hands-on directing and editing experience
- Strong understanding of social media content and trends
- Experience collaborating with acquisition teams and applying data-driven insights to improve creative performance
- Independent, proactive, resourceful, and precise working style
Nice to have
- Short-form ads, user-generated-content ads, or organic content for TikTok, Meta, and YouTube Shorts
- Filming, motion graphics, and post-production experience