H
Senior Growth Product Manager
HybridFull-timeProduct ManagementEnterprise Software
Own the first 30 days of the customer experience for a B2B SaaS product serving small businesses. Lead onboarding, activation, product-led growth, and an AI-first experimentation strategy in a hybrid Toronto role.
Responsibilities
- Own the strategy, vision, and roadmap for the first 30 days of the customer experience
- Improve signup-to-activation conversion and reduce free-trial funnel drop-off
- Design and optimize self-serve onboarding, product guidance, checklists, tours, and contextual tooltips
- Define and execute an AI-first onboarding product strategy
- Lead a high-velocity experimentation program and iterate on activation hypotheses
- Track and improve activation, trial-to-paid conversion, time-to-value, and customer acquisition cost
- Partner with Engineering, Design, Marketing, Sales, and go-to-market leadership
- Develop lifecycle messaging and in-product nudges to re-engage inactive trial users
- Optimize freemium conversion through the product experience
Requirements
- 8+ years of product management experience
- At least 3 years in product-led growth, growth, onboarding, or activation roles at a B2B SaaS company
- Proven ownership of signup, onboarding, activation, and free-trial conversion funnels with measurable results
- Deep understanding of freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
- Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar
- Experience designing and shipping A/B tests and interpreting statistical significance
- Strong cross-functional influence with Engineering and Design stakeholders
- Data-driven decision-making skills across funnel, cohort, and retention analysis
Benefits
- Stock options and TFSA/RRSP contributions with a 4% company match
- Comprehensive medical, dental, and vision coverage
- Flexible time off and company holidays
- Access to paid AI tools
- Maternity and parental leave EI top-up after six months
- Work-from-anywhere month and meeting-free weeks
- Life insurance and short- and long-term disability coverage
- Meals, team offsites, and customer-focused events