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Senior Brand Manager – Brand, Innovation and Product Development
במקום העבודהמשרה מלאהBrand ManagementConsumer GoodsFood and BeveragePersonal Care
A leading consumer goods and food company is seeking a Senior Brand Manager to lead brand management, product innovation, portfolio development and commercial processes. The role covers the full path from opportunity identification and concept development through business planning, launch, execution
תחומי אחריות
- Lead the brand portfolio within the marketing, innovation and product development function
- Manage marketing, product development and brand management processes across consumer goods, particularly food and personal care
- Own the process from opportunity identification and concept development through business planning, launch, implementation and performance measurement
- Identify market trends, consumer needs and opportunities and translate them into new products and business initiatives
- Manage suppliers, factories and local and international partners, including negotiations and commercial agreements
- Develop and manage the product portfolio, analyze performance and identify growth opportunities
- Build models and pricing for new products and analyze profitability, costs, promotions and product mix
- Work with sales and Trade Marketing to analyze performance and lead marketing and commercial initiatives
- Lead products, projects and cross-functional interfaces without direct people management
דרישות
- Bachelor’s degree in business administration, economics or marketing
- At least 5 years of experience leading innovation and product development in consumer goods
- Experience managing a business area, marketing activity or business function
- Experience working with sales and Trade Marketing
- Excellent analytical and commercial abilities
- Understanding of profitability, pricing, promotions and product performance
- Ability to identify market opportunities and convert insights into business actions
- Negotiation and business partnership skills
- Full professional proficiency in English
- Creativity, initiative, independence and strong interpersonal skills
יתרון
- Master’s degree
- Previous experience in marketing or Trade Marketing
- Experience as a marketing analyst, marketing economist or Trade Marketing professional
הטבות
- Full-time Sunday–Thursday schedule, 08:00–17:00
- On-site work from the company headquarters in Rosh HaAyin; no hybrid model
- Company car
- Convenient location near rail and public transportation
- Strong employment terms
- Broad responsibility for marketing, innovation and product development