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Senior Product Marketing Manager
Не указаноПолная занятостьProduct MarketingCreative Software
Lead go-to-market strategy and execution across multiple products, audiences, and markets for a photo and video post-production software company.
Обязанности
- Own go-to-market strategy and execution across multiple product lines and audiences.
- Coordinate marketing, product, and sales teams, timelines, resources, and campaign development.
- Research markets, ideal customer profiles, personas, and new verticals; size opportunities and guide market entry.
- Develop product positioning and messaging that differentiates offerings and supports adoption.
- Analyze competitors and their positioning, and educate internal teams with supporting materials.
- Drive decisions and alignment across product, marketing, sales, customer success, and leadership.
- Use AI in workflows to increase efficiency and develop new customer deliverables and experiences.
- Present complex concepts clearly to customers, internal teams, leadership, and industry audiences.
Требования
- At least 5 years of product marketing experience or equivalent.
- Experience planning and launching products end to end and entering new markets.
- Experience managing multiple products, verticals, or audiences simultaneously.
- Experience with market, ideal customer profile, and messaging research.
- Strong strategic and analytical understanding of product life cycles.
- Excellent written and verbal English communication.
- Able to drive cross-functional work independently and deliver results.
Будет плюсом
- Experience with Mixpanel and Tableau.
- Hands-on use of AI tools in daily work.