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Senior Product Marketing Manager
В офисеПолная занятостьProduct MarketingPrinting Equipment
Lead global marketing for a digital printing product segment, shaping market strategy, product messaging, demand generation, and go-to-market activities. This is a maternity-leave replacement with potential for a permanent position. Full-time role based in Israel, with travel as needed.
Обязанности
- Develop annual business plans and strategies to increase awareness, relevance, and demand.
- Track segment requirements, market trends, product differentiation, and market development opportunities.
- Create marketing content, including articles, white papers, sales materials, videos, and webinars.
- Engage customers to understand needs and support future solutions and messaging.
- Develop and manage competitive messaging and product value propositions.
- Coordinate an integrated public relations approach across media channels.
- Partner with go-to-market, sales enablement, and subject matter experts on marketing tools and product penetration.
- Set strategy and oversee worldwide industry events and trade shows.
- Work with industry analysts to communicate value propositions, address trends, and support research.
- Manage business development budgets and projections, maximizing return on investment.
Требования
- At least 7 years of B2B marketing experience.
- Ability to understand multidisciplinary technology and connect it with business and strategic marketing.
- Experience writing marketing content, including messaging, success stories, and sales tools.
- Ability to work proactively with global, cross-functional teams.
- Strategic thinking and ability to develop evidence-supported thought leadership.
- Excellent English speaking and writing skills; mandatory.
- Willingness to travel as needed.
Будет плюсом
- MBA