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Senior Product Marketing Manager
Не указаноПолная занятостьProduct MarketingSports Technology
Build the product marketing function for a sports technology company, connecting Product and the market across positioning, launches, sales enablement, and competitive intelligence. Report to the VP of Marketing and partner closely with Product and Sales.
Обязанности
- Define positioning and messaging for hardware and software offerings and their core personas.
- Own the product market narrative, translating the roadmap into market direction and sharing relevant market and competitor signals with Product.
- Build and scale launch plans for market rollouts.
- Set the direction for sales enablement and competitive intelligence, including battlecards, objection handling, and tracking quality and data protection.
- Manage voice-of-customer work, including partner case studies with measurable results and testimonials.
Требования
- At least 5 years of product marketing experience, including building a function or product line from scratch.
- Experience at a product-led company, working between Product and the market.
- Experience delivering launches through partner and channel distribution with measurable pipeline or revenue results.
- Hands-on competitive intelligence and battlecard experience used by sales teams in active deals.
- Fluent English.
Будет плюсом
- Experience in sports technology, youth sports, or sports media.
- Familiarity with revenue-share, marketplace, or platform business models.
- B2B2C experience.
- Experience with consumer apps.
Условия и преимущества
- Work with experienced R&D, Product, and business leaders.
- Contribute to products used by sports fans, athletes, families, clubs, and coaches worldwide.