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Product Marketing Manager
В офисеПолная занятостьProduct MarketingEnterprise Software
Lead positioning, messaging, go-to-market activities, and product launches for AI-driven detection products. This is a full-time, on-site role in Tel Aviv-Yafo.
Обязанности
- Define product positioning, messaging, and value propositions for target markets.
- Conduct market, competitive, and customer research to inform strategy and product decisions.
- Create product collateral, sales tools, pitch decks, and training materials.
- Plan and execute product launches and lifecycle marketing activities.
- Collaborate with product management, sales, and marketing teams to align product capabilities with market needs.
- Analyze product performance and campaign impact using relevant metrics.
- Gather customer feedback and refine marketing strategies to improve awareness, adoption, and revenue.
- Participate in cross-functional meetings, industry events, and customer demonstrations.
Требования
- Bachelor’s degree in marketing, business, communications, or a related field.
- Experience with product marketing and go-to-market strategy, including positioning, messaging, launch planning, and lifecycle management.
- Experience conducting market research, competitive analysis, and customer insight research.
- Experience supporting B2B SaaS or AI and technology products.
- Strong written and verbal English communication skills.
- Analytical, data-driven approach with the ability to measure campaign performance and optimize strategies.
- Ability to work on-site in Tel Aviv-Yafo in a fast-paced, cross-functional environment.
- Strong collaboration and stakeholder management skills.
Будет плюсом
- Experience in media, ad tech, or trust and safety.
- Advanced degree or relevant professional certifications.
- Additional languages.