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Marketing Manager
Не указаноПолная занятостьProduct MarketingAdTech
Own brand, positioning, messaging, inbound demand, digital presence, and internal communications for an AI-powered performance marketing platform. Partner with founders, product, and sales, and manage external creative contributors.
Обязанности
- Define product positioning, competitive narratives, audience segments, and pricing and packaging in partnership with product and sales.
- Develop and maintain brand identity, guidelines, templates, and tone; ensure consistent expression across company materials, product, website, and social channels.
- Create messaging frameworks, proof points, objection handling, and audience-specific content; write copy for the website, launches, and thought leadership.
- Own inbound demand from initial contact through qualified conversations, including content, SEO, paid campaigns, lifecycle email, lead capture, routing, and conversion.
- Manage the website, organic social presence, founders' profiles, review sites, directories, PR, analyst relations, and community touchpoints.
- Lead company updates, launch communications, onboarding materials, and internal messaging.
- Define marketing metrics, report performance, and advise management on priorities.
- Coordinate external designers, writers, and other creative contributors.
Требования
- At least 4 years of marketing experience, including 2 years at a startup or agency with end-to-end ownership.
- Experience owning product positioning and messaging, with examples of impact.
- Familiarity with brand, storytelling, conversion rate optimization, SEO, analytics, and attribution.
- Strong visual judgment and attention to brand consistency.
- Regular use of AI tools and sound judgment about where they are useful.
- Excellent English writing skills.
- Proactive communication and comfort working without an established playbook.
Будет плюсом
- Background in performance marketing or AdTech.
- Experience launching or rebranding a company end to end.
- Ability to build a landing page independently.