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Product Marketing Manager
Не указаноПолная занятостьProduct MarketingCybersecurity
Own product marketing for an AI-native enterprise identity security platform. Work with company leadership and cross-functional teams to shape its market narrative, launches, and sales materials.
Обязанности
- Own platform positioning, category narrative, messaging, value propositions, and competitive differentiation.
- Lead product and feature launches, including naming, messaging, enablement, web content, and press materials.
- Translate technical capabilities into stories for security executives, IAM leaders, and identity architects.
- Build sales enablement materials, including pitch decks, demo narratives, battle cards, one-pagers, and discovery guides.
- Conduct win/loss reviews, customer and prospect interviews, and message testing; share findings with positioning and product roadmap teams.
- Monitor competitors and develop sales-ready competitive messaging.
- Coordinate with demand generation, content, design, and field marketing to maintain consistent messaging across channels.
Требования
- At least 5 years of product marketing experience in cybersecurity or an adjacent enterprise security market.
- Ability to turn complex technical capabilities into clear, differentiated messaging for technical buyers.
- Strong writing skills, including the ability to produce launch narratives, positioning documents, and sales materials.
- Experience building useful sales enablement and collaborating closely with field teams.
- Curiosity about identity and AI, and ability to quickly learn a technical domain.
- Comfort working with ambiguity and speed in an early-stage environment.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Будет плюсом
- Direct experience with identity security, including IGA, IAM, PAM, or NHI.
- Experience at an early-stage or high-growth startup, ideally as an early marketing hire.
- Experience creating a category or opening a market segment through a platform shift.
- Familiarity with agentic or AI-native products and their security implications.