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Product Marketing Manager
ГибридПолная занятостьProduct MarketingWellness Services
Own product marketing across positioning, messaging, launches, competitive intelligence, and go-to-market planning for a relationship support platform. Partner with Product, Growth, Data, Lifecycle, Acquisition, and Content teams to improve customer journeys from acquisition through retention and re
Обязанности
- Own positioning, messaging, competitive intelligence, and go-to-market planning for features, offers, and programs.
- Partner with Product Managers to translate roadmap decisions into customer narratives and launch plans.
- Optimize messaging and offers across onboarding, activation, retention, and win-back journeys.
- Use performance and product data to guide positioning and campaign decisions.
- Align acquisition and paid marketing messaging with downstream conversion and retention.
- Brief and guide customer-facing content without owning day-to-day production.
- Identify opportunities, define priorities, and manage an independent product marketing roadmap.
Требования
- Several years of experience in product marketing or a related growth or marketing role.
- Experience partnering with lifecycle or retention marketing teams.
- Strong data literacy and the ability to connect performance insights to marketing strategy.
- Ability to independently prioritize ambiguous problems and drive them to results.
- Strong cross-functional collaboration and judgment across strategic and detailed work.
Будет плюсом
- Experience with subscription or consumer products.