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B2B Marketing Manager
Не указаноПолная занятостьProduct MarketingEnterprise Software
Own marketing initiatives for an enterprise AI platform, translating complex product capabilities into clear value for enterprise audiences. Partner with Sales, Product, and leadership on messaging, content, campaigns, and events.
Обязанности
- Develop product messaging and value propositions for customer segments, industries, and buyer personas
- Translate AI product capabilities into clear business value across marketing channels
- Create sales presentations, pitch decks, customer stories, and other customer-facing materials
- Develop content for email campaigns, sales outreach, and digital channels
- Plan, create, and publish social media content, especially for LinkedIn
- Plan and execute industry events and conferences, coordinating logistics, vendors, materials, and follow-up
- Run targeted field marketing campaigns to engage key accounts and support growth
- Partner with Product and customer-facing teams to understand customer needs and improve messaging
- Own marketing initiatives from planning and content development through execution
Требования
- At least 4 years of experience in B2B, product, or field marketing at a technology company
- Strong product understanding and ability to communicate complex technology as business value
- Experience developing positioning, messaging, and content for different customer segments
- Experience partnering with Sales to support customer engagement and business growth
- Hands-on experience creating social media, email, and sales content
- Experience planning B2B events, conferences, or field marketing activities
- Native-level English proficiency
- Strong writing, communication, and storytelling skills
- Proactive, organized, and able to independently drive projects in a fast-paced startup
Будет плюсом
- Experience in SaaS, AI, or enterprise software
- Interest in AI tools