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Creative Content Lead, Real Estate
Не указаноПолная занятостьContent ManagementeCommerceEnterprise Software
Lead the content strategy and creative direction for the real estate vertical of a global social commerce platform. Build scalable content systems, playbooks, formats, and methodologies that help real estate professionals create engaging content and stronger customer experiences.
Обязанности
- Own the content strategy for the real estate vertical
- Build reusable content frameworks, creative playbooks, templates, and formats
- Plan editorial calendars and develop new content formats
- Create creative concepts, scripts, production briefs, and storytelling frameworks
- Turn successful content into scalable best practices
- Partner with agents, brokers, developers, and real estate companies to improve their content
- Develop signature campaigns and flagship creative experiences
- Define the category’s voice, tone, and creative direction
- Create a content methodology that can scale across customers and become embedded in the product and customer experience
Требования
- Deep experience as a content creator or in an advertising agency environment
- Strong storytelling and content strategy skills
- Fluency in written and spoken English and Hebrew
- Understanding of what drives engagement across platforms such as Instagram, TikTok, YouTube, and LinkedIn
- Ability to use AI tools to work efficiently and creatively
- Experience in at least one of eCommerce, marketing, or media, with working knowledge of the other two
- Ability to build new systems and methodologies from scratch
Будет плюсом
- Fluency in Spanish
- Experience across marketing, media, or eCommerce beyond a primary area of expertise
- Experience working with real estate professionals or companies