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AI Creative Producer – Mobile Games
RemoteFull-timeMotion DesignVideo Games
Create and iterate performance-focused advertising creatives for a mobile midcore RPG. Develop concepts independently and use AI tools throughout production to generate and test a high volume of creative variations.
Responsibilities
- Develop concepts and hypotheses for advertising creatives.
- Create video and static ads for Meta, TikTok, Google Ads, and other user-acquisition channels.
- Work with game mechanics, characters, UI, gameplay, and advertising scenarios.
- Research competitor advertising in RPG, strategy, and related genres; identify and adapt effective hooks, patterns, and visual approaches.
- Produce multiple variations of successful concepts.
- Work with user acquisition and game teams, review test results, and plan subsequent iterations.
- Build an AI-first creative production pipeline to enable faster, lower-cost experimentation.
- Use AI across production, including generating and editing visual and audio assets and maintaining character and visual-style consistency.
Requirements
- Experience creating advertising creatives for mobile games.
- Strong practical command of modern AI tools and willingness to continuously learn new models and adapt production workflows.
- Understanding that advertising creative is a performance tool, not just a polished video.
- Strong visual taste and sense of dynamics.
- Ability to take a concept from idea to finished creative without a detailed brief.
Nice to have
- Experience with successful mobile game projects, especially RPG, strategy, 4X, survival, or midcore games.
- Familiarity with performance metrics such as CTR, IPM, CPI, and ROAS.
- Basic Unity knowledge and ability to obtain game scenes and assets independently.
- Experience automating production of creative variations.
Benefits
- Fully remote, full-time role with long-term collaboration.
- Flexible schedule focused on results and speed.
- Opportunity to shape the studio’s creative production direction with minimal bureaucracy.