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Retention Marketing Manager
·Israel
Not specifiedFull-timePerformance MarketinghealthcareSocial Services
Own retention and lifecycle strategy to increase repeat purchases and LTV. Analyze customer behavior, lead VIP/loyalty/referral programs, run A/B tests, and optimize CRM across segments in a B2C environment.
Responsibilities
- Own retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase LTV.
- Lead end-to-end retention initiatives from analysis and concept development to execution and measurement, including VIP, loyalty, and referral programs.
- Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
- Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations.
- Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV.
- Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and repeat purchase.
- Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data.
- Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams.
Requirements
- 3+ years in Retention Marketing, Lifecycle, or Growth Marketing within B2C environments.
- Strong analytical and data-driven mindset with ability to interpret data, build dashboards, and translate insights into improvements.
- Deep understanding of customer segmentation, behavioral triggers, and lifecycle stages.
- Proven project management ability to manage multiple initiatives and move from concept to live execution.
- Hands-on experience with marketing automation platforms (HubSpot, Braze, Klaviyo) and analytics tools (Mixpanel, Tableau, Data Studio).
- Ability to understand technical and strategic aspects of CRM and translate strategy into scalable implementation.
- High level of English required.
Nice to have
- Experience with loyalty and referral programs.
- French or German language skills.