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Senior Product Manager, Business Formation Platform

Forbes Advisor·Tel Aviv, Israel·en
RemoteFull-timeProduct ManagementConsumer Finance

Own product development and growth for a business formation and management platform, from opportunity discovery through launch and iteration. Partner with cross-functional teams to scale the platform, automate workflows, and improve customer and business outcomes.

Responsibilities

  • Lead product discovery and delivery from early hypotheses and customer validation through MVP and scaled launch.
  • Assess product and service opportunities using market size, customer demand, competitive analysis, and unit economics.
  • Scale the platform to support new use cases, product lines, and customer growth.
  • Collaborate with engineering, design, analytics, and commercial teams to deliver product experiences.
  • Design and automate operational workflows to reduce friction and costs, improve customer experience, and increase throughput.
  • Partner with sales, marketing, lifecycle management, and partnerships teams on go-to-market strategy and demand validation.
  • Manage and prioritize the product backlog based on impact, resources, and strategic alignment.
  • Monitor post-launch metrics and drive iterative product improvements.
  • Coordinate product-area communication, stakeholder expectations, and shared outcomes.
  • Improve product development practices across the team.

Requirements

  • At least 6 years of product management experience, including building products from zero to one and scaling platforms.
  • Experience launching workflow automation, operational tools, or integrations that reduce costs or improve throughput.
  • Experience building products for small businesses, solopreneurs, or individual business owners.
  • Experience across the full product lifecycle, from discovery and definition through delivery and iteration.
  • Working knowledge of SQL, product analytics tools, and financial modeling.
  • Experience leading cross-functional teams and managing stakeholder input.
  • Ability to define and track metrics and use data to guide decisions.
  • Strong communication and storytelling skills, with proficiency in prototyping tools such as Figma.
  • Curiosity, collaboration, and a proactive approach to identifying opportunities and resolving blockers.

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