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Product Manager, CRM
HybridFull-timeProduct ManagementEnterprise Software
Own the direction and execution of an established CRM product, building on its customer base, revenue, and AI capabilities. Partner with customers and cross-functional teams to deliver product improvements and measure their impact. Full-time role based at the company's Rosh HaAyin headquarters, with
Responsibilities
- Own CRM product vision, strategy, roadmap, and business outcomes.
- Define customer segments, value proposition, and positioning using customer needs and competitive insights.
- Lead customer discovery and collaborate with Sales, Support, and Customer Success.
- Translate customer workflows and pain points into requirements, user stories, and acceptance criteria.
- Prioritize requirements and align customer needs and business goals with product teams.
- Partner with product teams to refine solutions, review functionality, and track delivery through release.
- Develop the product's AI capabilities and align them with broader product strategy.
- Identify valuable integrations between CRM, ERP, and other products.
- Monitor adoption, usage, and customer feedback after release to guide improvements.
- Partner with Marketing and Sales on go-to-market planning, messaging, and launches.
- Communicate product priorities, decisions, and progress to senior leaders, customers, and partners.
Requirements
- At least 3 years of product management experience in B2B SaaS, including independently leading initiatives from discovery through launch and iteration.
- Experience with CRM, ERP, or other business applications and a strong understanding of business processes and user workflows.
- Experience owning a product roadmap and prioritizing based on customer needs, business goals, and technical considerations.
- Experience partnering with R&D and Design in an agile development environment.
- Strong analytical skills, including using product data and customer feedback to guide decisions.
- Excellent written and verbal communication skills in English and Hebrew, including presenting product decisions and trade-offs.
Nice to have
- Experience building or managing AI-powered product capabilities.
- Experience defining target markets, product positioning, and go-to-market plans.