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Product Manager, Audience Activation

Fullpath·Israel·en
Not specifiedNot specifiedProduct ManagementEnterprise Software

Join the Activation team to scale a customer data platform product. This role is based in Tel Aviv or Jerusalem and reports to the Audience Activation lead product manager.

Responsibilities

  • Execute the Audience Activation roadmap, balancing platform depth, delivery quality, customer enablement, and product growth.
  • Translate technical and architectural tradeoffs into product requirements and business impact.
  • Own product discovery, specification, and technical decisions, as well as launches, customer enablement, and adoption.
  • Engage with customers, customer success managers, and internal stakeholders to turn campaign challenges and customer needs into product decisions.
  • Partner with research and development leads and engineering to shape and deliver the roadmap.

Requirements

  • At least 3 years of product management experience on live, scaled B2B SaaS products.
  • Bachelor’s degree in computer science or equivalent technical background.
  • Experience owning complex technical messaging or campaign platforms, such as email or SMS delivery, audience orchestration, AI-powered personalization, or customer engagement products.
  • Strong analytical skills and a data-driven approach to prioritization and impact measurement.
  • Experience working with US customers and the US market.
  • Fluent spoken and written English.
  • Ability to explain technical concepts clearly to non-technical audiences.

Nice to have

  • Background in marketing technology or an adjacent field.
  • Interest in emerging technologies, especially applied AI.
  • Experience collaborating with distributed or cross-functional engineering teams.

Benefits

  • Work with a global, collaborative team.
  • Partner directly with company leadership and gain visibility into strategic decisions.
  • Access learning and growth opportunities.
  • Wolt+ and office treats.

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