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Growth Product Manager
Not specifiedFull-timeProduct ManagementEnterprise Software
Own the product experiences and experiments that turn new users into paying, growing customers for a self-serve AI product. Shape activation, monetization, expansion, messaging, and the website experience in a small, autonomous team.
Responsibilities
- Own activation, monetization, and customer expansion experiences.
- Design onboarding, upgrade moments, paywalls, free offers, and plan packaging.
- Shape product experiences around buyer personas and improve feature discovery.
- Develop product messaging and value propositions across the website and in-product experiences.
- Own the homepage, pricing, and signup experience, and improve how the product and offering are presented.
- Design sharing and invite loops that encourage new signups.
- Choose, design, and analyze product experiments, then turn findings into team decisions.
- Use analytics to identify paying personas, evaluate conversion, and guide product improvements.
Requirements
- At least 5 years of growth product experience with a self-serve product and measurable revenue impact.
- Experience owning activation and monetization, including pricing, paywalls, trials, credits, or plan packaging.
- Hands-on experience designing onboarding, first-session experiences, and follow-up lifecycle journeys.
- Ability to segment users by buyer persona and shape experiences for likely paying customers.
- Experience improving feature discovery and owning homepage, pricing, and signup as product experiences.
- Ability to write product messaging and value propositions across features, website, and paywall.
- Experience designing referral, sharing, or invite loops that measurably increase signups.
- Strong analytics skills with Mixpanel, Amplitude, or PostHog, SQL, and sound statistical judgment for experiment design and interpretation.
- Comfort writing clear specifications and shipping with engineering using feature flags.
- Self-directed approach to solving problems and completing work.
Nice to have
- Startup experience.