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Senior Data Analyst

Brandlight·Israel·en
On-siteFull-timeProduct AnalyticsEnterprise SoftwareMarketing Technology

An AI visibility company is seeking a Senior Data Analyst to deliver marketing analytics for clients, product analytics, and behavioral modeling of AI-chat and panel data. The role owns projects end to end, from framing questions and preparing data through statistical modeling, validation, and clear

Responsibilities

  • Lead client marketing performance analysis, including attribution and marketing effectiveness measurement.
  • Analyze product clickstream data to guide product decisions and improve adoption, engagement, and retention.
  • Model panel and conversational data to understand consumer behavior and decision journeys in AI chats.
  • Define analytical questions, prepare data, develop models, validate findings, and communicate actionable insights.
  • Maintain analytical quality and translate results for business stakeholders.

Requirements

  • At least 4 years of data analytics experience delivering analyses that influenced marketing, product, or business decisions.
  • Advanced SQL skills.
  • Strong Python or R skills.
  • Hands-on experience with event-based product analytics platforms.
  • Strong statistical knowledge, including regression, hypothesis testing, confidence intervals, experimental design, and model validation.
  • Strong data visualization and stakeholder communication skills.
  • Proactive ownership, curiosity, and attention to detail.

Nice to have

  • Experience with panel or longitudinal behavioral data.
  • Hands-on marketing analytics, including multi-touch attribution, marketing mix modeling, or incrementality measurement.
  • Experience in advertising technology, consumer intelligence, market research, or enterprise SaaS.
  • Familiarity with analytical data warehouses and version-controlled analytics workflows.

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