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Digital and Business Analyst

abra·Israel·en
Not specifiedFull-timeBusiness Intelligence

Analyze digital, marketing, and customer data to uncover actionable insights, improve campaigns and product performance, and support strategic decisions.

Responsibilities

  • Analyze digital, marketing, and customer data to generate business insights
  • Monitor and optimize campaigns, funnels, customer journeys, and product performance
  • Build dashboards, reports, and KPI frameworks
  • Analyze ROI and budget allocation
  • Lead A/B tests and measure business impact
  • Use Google Analytics to identify trends and improvement opportunities
  • Work with Marketing, Product, and business stakeholders to inform strategic decisions

Requirements

  • At least 3 years of experience in digital, marketing, or business analytics
  • Hands-on experience with Google Analytics
  • Experience analyzing digital campaigns and customer behavior
  • Experience building dashboards and reports
  • Strong analytical and business judgment
  • Ability to turn data into recommendations and actions

Nice to have

  • SQL and advanced Excel
  • Experience with business intelligence tools
  • Experience with PPC, SEO, or CRM platforms

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