Technical Product Marketing Manager
Lead product marketing for developer-facing technical products, owning positioning, go-to-market strategy, launches, market intelligence, enablement, and growth programs.
תחומי אחריות
- Own differentiated, technically accurate product positioning and messaging across marketing channels.
- Lead go-to-market planning and execution, including launches, pricing, packaging, and promotions.
- Coordinate cross-functional programs that support pipeline, revenue, and product priorities.
- Gather and synthesize market, customer, and competitive intelligence to guide strategy, roadmap, pricing, and positioning.
- Develop documentation, content, and integrations that improve product discoverability and selection by AI agents and developers.
- Own sales enablement materials, tools, and product knowledge for customer-facing teams.
- Write product pages, launch content, technical comparisons, and other marketing and enablement copy.
- Contribute to channel and campaign strategy, brand narrative, thought leadership, and partner ecosystem programs.
דרישות
- At least 3 years of experience in product marketing or technical marketing.
- Experience taking technical products to market and leading cross-functional programs with Product, Sales, Growth, and Developer Relations teams.
- Technical fluency across software development lifecycles, developer tool evaluation and adoption, AI ecosystems, coding agents, and modern development environments.
- Strong English writing skills for technical and business audiences.
- Comfort with funnel metrics, adoption data, and win/loss analysis.
יתרון
- Hands-on software development experience or a current/former developer background.
- Experience with AI/ML data ecosystems, including training data, RAG, agents, or MCP.
- Experience with both self-serve product-led growth and enterprise sales motions.