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Senior Marketing Manager
במקום העבודהמשרה מלאהProduct Marketing
An independent, hands-on marketing leader is sought to build and operate the full marketing function. The role combines strategy, campaign execution, lead generation, content creation, digital asset management, branding, CRM operations, and performance analysis.
תחומי אחריות
- Develop the annual marketing strategy, plan, and budget, including target audiences, positioning, and differentiated messaging
- Plan and execute targeted campaigns across social media, webinars, conferences, and customer events to generate sales leads
- Segment audiences and manage campaign targeting, including work with Apollo
- Operate CRM and distribution systems, including email setup, scheduling, quality assurance, personalization, distribution, and performance tracking
- Manage the company website, content, and digital assets
- Create and edit marketing materials such as professional articles, presentations, product pages, case studies, emails, WhatsApp content, and landing pages
- Own company branding, maintain a consistent marketing language, and lead employer branding and internal and external communications
- Monitor campaign performance, measure ROI and effectiveness, synchronize data with the CRM, and prepare management reports
- Collaborate with business activity managers, sales, product managers, designers, and external suppliers
דרישות
- At least 3 years of professional experience in marketing or marketing communications roles
- Proven experience operating marketing systems and independently managing campaigns
- Excellent marketing writing and content creation skills in Hebrew and English
- Strong technological orientation and familiarity with digital marketing tools
- Ability to understand technical products and translate them into clear business messaging
- High-level Hebrew and English proficiency for writing, editing, and content creation
- Creativity, analytical thinking, independence, initiative, hands-on execution, broad marketing perspective, and the ability to manage multiple priorities
יתרון
- Experience with LinkedIn Campaign Manager, Google Analytics, or SEO
- Experience in technology, industry, printing, or packaging environments
- B2B marketing experience
- Experience working with data, lists, segmentation, and reporting