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Marketing Operations Lead

Upwind Security·Ramat Gan, ישראל·en
לא צויןמשרה מלאהMarketing OperationsCybersecurity

Own the marketing technology stack, systems, data, workflows, and integrations that support pipeline generation and sales handoffs. This hands-on role partners with Growth, Content, Product Marketing, Sales, SDRs, and RevOps, and reports to the Head of Growth.

תחומי אחריות

  • Own the marketing technology stack, including HubSpot and Salesforce architecture, data hygiene, and evaluation and implementation of tools.
  • Manage lead capture, routing, scoring, lifecycle stages, and service-level agreements.
  • Build and optimize email programs and automated nurture workflows across the funnel.
  • Develop Clay workflows for enrichment, ICP scoring, account research, and signal-based outbound.
  • Build and maintain integrations and automations using APIs, webhooks, and middleware.
  • Manage website marketing operations, including WordPress forms, tracking, landing pages, and integrations.
  • Support Sales and SDRs with workflows, sequences, territories, and tools.
  • Apply AI agents and automation to enrichment, research, routing, personalization, and reporting.
  • Own funnel and attribution reporting connecting campaigns to pipeline and revenue.

דרישות

  • At least 5 years of experience in Marketing Operations, Growth Operations, or RevOps at a B2B SaaS company.
  • Expert-level HubSpot and Salesforce administration and architecture experience, including workflows, lead scoring, lifecycle management, syncs, reporting, and data governance.
  • Hands-on Clay experience building enrichment, scoring, and outbound workflows.
  • Experience with sales engagement and intelligence tools.
  • Strong knowledge of APIs, webhooks, data models, and integrations or automations using tools such as Zapier, Make, n8n, or code.
  • Experience with WordPress forms, tracking, plugins, and integrations.
  • Knowledge of demand generation, lead generation, email marketing, nurture strategy, and B2B sales pipelines.
  • Regular use of AI tools and agents to automate and improve work.
  • Full professional proficiency in written and spoken English.

יתרון

  • Cloud or cybersecurity experience.

רלוונטיות

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