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Account-Based Marketing Manager
לא צויןמשרה מלאהMarketing OperationsCloud Computing
Lead account-based marketing programs for ISV customers and technology partners across EMEA. Plan and deliver tailored, multi-channel campaigns and partner activations that support cloud adoption, workload migration, pipeline growth, and revenue.
תחומי אחריות
- Design and execute 1:1 and 1:few account-based campaigns for EMEA ISV accounts, connecting cloud, AI/ML, and generative AI capabilities to customer needs.
- Analyze customer data, buying signals, and market trends to shape and optimize campaign strategy.
- Deliver events, digital campaigns, and direct marketing programs that support cloud adoption and workload migration.
- Measure campaign engagement, influenced pipeline, and return on investment, and continuously improve performance.
- Develop joint marketing plans with ISV partners and manage marketing development funds for go-to-market activities.
- Enable partners through marketing support, content development, and joint customer engagement.
- Coordinate with regional sales, solutions architecture, partner development, field marketing, and global ABM teams.
- Improve operational processes and documentation, share effective practices, and represent the team at industry events and partner forums.
דרישות
- At least 4 years of non-internship marketing experience.
- Experience using data and metrics to improve results.
- Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
- Experience building and scaling cross-functional marketing programs or campaigns from concept to completion.
- Experience producing promotional material for owned channels.
- Experience developing brand identity, voice, and marketing content.
- MBA, or at least 5 years of experience with data- and AI-related technologies, such as AI/ML, generative AI, analytics, databases, or storage.
- Native-level English and Hebrew, plus one additional European language.
יתרון
- Experience with customer research, forecasting, and evaluating marketing effectiveness.
- Experience with email, web, analytics, and CRM tools for targeting, segmentation, and demand-generation reporting, such as Marketo, Tableau, or Salesforce.