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Brand Marketing Manager
לא צויןמשרה מלאהBrand ManagementTobacco Manufacturing
Lead the development and execution of comprehensive brand strategies, portfolio management, and market modeling to drive market share and volume growth. Collaborate cross-functionally to deliver impactful marketing programs and new product development, leveraging data insights and financial planning.
תחומי אחריות
- Develop and execute brand strategies and marketing plans aligned with business goals.
- Drive innovation and explore new ways to reach consumers through insights and trends.
- Monitor brand performance and identify growth opportunities through analysis and business cases.
- Oversee brand programs, ensuring delivery against KPIs, timelines, and budgets.
- Develop digital activations and pricing strategies balancing competitiveness, profitability, and consumer value.
- Collaborate with Sales & Trade teams to design and implement effective trade marketing programs.
- Optimize portfolio architecture and lead new product development from concept to launch.
- Analyze market dynamics, including legitimate and non-legitimate segments, to generate actionable insights.
- Provide market forecasts and financial inputs to support annual planning cycles.
דרישות
- Bachelor’s degree in Business Management, Economics, or Communications.
- 3–5 years of marketing experience, preferably in FMCG and multinational environments.
- Excellent command of Hebrew and English, both written and spoken.
- Strong proficiency in strategic planning and brand portfolio management.
- Advanced analytical and strategic thinking with data analysis skills.
- Experience in global, cross-functional environments with stakeholder collaboration.
- Ability to create impactful reports and presentations.
- Innovative, detail-oriented problem solver with excellent time management.