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Brand Manager

Ferrero·ישראל·enhe
במקום העבודהמשרה מלאהBrand ManagementPackaged Foods

Lead brand strategy, marketing plans, communication, innovation and performance analysis for consumer packaged food brands in Israel.

תחומי אחריות

  • Define brand strategy, targets, sales mix, budgets, profitability plans and marketing contribution.
  • Develop positioning and assess competitor activity, pricing and product mix.
  • Create new product development and innovation strategies.
  • Manage advertising, promotions, market research and related budgets.
  • Develop advertising strategies and manage creative agency deliverables.
  • Plan and monitor conventional and digital media activity.
  • Supervise packaging, labeling and other marketing material development.
  • Analyze test results and KPIs, recommend actions, and support improvement projects.

דרישות

  • Bachelor’s degree in Economics or Marketing.
  • Three to five years of marketing experience.
  • Expertise in FMCG and brand marketing, especially strategic marketing.
  • Understanding of different markets and cultures.
  • Fluency in English and proficiency in Hebrew.
  • Strong proficiency with Excel and PowerPoint.

יתרון

  • Familiarity with SAP architecture.

רלוונטיות

הזדמנויות נוספות

משרות דומות

המשרות הפתוחות החדשות ביותר בתחום Brand Management.

P

Creative Marketing Lead

PointFive·Tel Aviv, ישראלen

Own hands-on creative campaigns that build awareness, audience, and category authority for an enterprise software company focused on cloud and AI cost efficiency. Develop ideas, create them, distribute them, and test what resonates.

לא צויןמשרה מלאהBrand ManagementEnterprise Software

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E

Employer Brand Lead

ERGO NEXT Insurance·Kfar Saba, ישראלen

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היברידימשרה מלאהBrand ManagementInsurance

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