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Director of Communications and Brand
לא צויןמשרה מלאהBrand ManagementEnterprise SoftwareFinTechReal Estate Technology
Lead communications strategy and brand presence for a B2B software platform serving real estate investment firms. Own the company narrative and external voice while guiding PR, content, social, and influencer functions.
תחומי אחריות
- Define communications strategy, positioning, messaging, and brand voice.
- Lead direct media relations and secure earned coverage.
- Build and manage influencer relationships and programs.
- Guide thought leadership, executive content, research, customer stories, and social content.
- Develop initiatives to grow awareness, trust, and brand perception.
- Partner with creative and design teams on consistent communications and campaigns.
- Build executive visibility through speaking opportunities, media, awards, and thought leadership.
- Coordinate the company's external voice across internal teams.
- Build and lead communications, PR, content, social, and influencer teams.
- Set and measure communications and brand performance indicators.
דרישות
- At least 7 years of experience in communications, PR, brand, content, or marketing leadership.
- Hands-on experience pitching media, writing materials, and securing coverage directly.
- Experience building or managing an influencer program and measuring its impact.
- Experience developing a brand and influencing market perception.
- Expertise in communications, storytelling, positioning, media relations, and brand strategy.
- Experience leading multidisciplinary teams and partnering with senior executives.
- Excellent writing, editorial, and storytelling skills.
- Native-level English.
- Ability to combine strategic planning with hands-on execution.
יתרון
- Experience in B2B SaaS, fintech, proptech, or another complex technology sector.
- Experience establishing a company as a recognized category leader.