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Brand Manager

Ferrero·ישראל·
במקום העבודהמשרה מלאהBrand ManagementFood and BeverageConsumer Packaged Goods

Lead strategic brand development and market growth for a consumer food portfolio in Israel. The role covers positioning, innovation, media, packaging, research, budgeting, and cross-functional marketing projects.

תחומי אחריות

  • Define brand strategy, targets, sales mix, budgets, and marketing contributions.
  • Prepare strategic plans covering volumes, P&L, and activity plans.
  • Manage advertising, promotion, research, and market-analysis costs.
  • Develop brand positioning and evaluate pricing and product mix.
  • Create new product development and innovation strategies.
  • Develop advertising strategies and manage creative agencies.
  • Plan and monitor conventional and digital media activities.
  • Supervise packaging, labeling, and other marketing material development.
  • Analyze test results and KPIs, recommending corrective actions.
  • Support strategic and operational improvement projects from brief through follow-up.

דרישות

  • Bachelor’s degree in Economics or Marketing.
  • 3–5 years of marketing experience.
  • Expertise in FMCG and brand marketing, especially strategic marketing.
  • Understanding of different markets and cultures.
  • Advanced proficiency with Excel and PowerPoint.
  • Fluent English and proficient Hebrew.

יתרון

  • Familiarity with SAP architecture.

הטבות

  • Employee benefits are offered.

רלוונטיות

הזדמנויות נוספות

משרות דומות

המשרות הפתוחות החדשות ביותר בתחום Brand Management.

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לא צויןמשרה מלאהBrand ManagementEnterprise Software

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היברידימשרה מלאהBrand ManagementInsurance

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