R
ASO Manager
RemotoTiempo completoSEOMobile Gaming
Own app store optimization for a live mobile role-playing game expanding into new international markets. Drive organic installs, improve store conversion, and collaborate with user acquisition and product teams.
Responsabilidades
- Develop keyword strategies for target geographies and improve rankings, recommendations, collections, and similar-app visibility
- Own app page conversion from visit to install across key markets
- Plan, run, document, and analyze A/B tests for icons, screenshots, videos, and copy on both platforms
- Brief designers on store visuals and evaluate the elements that influence conversion
- Create Custom Product Pages for different traffic sources in collaboration with the UA team
- Manage in-app events and store promotional tools
- Localize app pages for Portuguese-, Spanish-, Indonesian-, Vietnamese-, and Turkish-speaking markets
- Launch and evaluate Apple Search Ads campaigns, including ROAS and search-demand analysis
- Monitor app vitals and app quality, escalating technical improvements that affect growth
- Manage ratings and reviews and respond to negative feedback after releases
- Track competitor changes and experiments within the role-playing game genre
Requisitos
- Three to five years of ASO experience in mobile games, with results that can be clearly explained and substantiated
- Hands-on experience with Google Play Console and App Store Connect, including experiments, localization, and promotional assets
- Ability to design statistically sound tests and interpret positive and negative results using hypotheses, sample sizes, statistical significance, and sound decision-making
- Understanding of how ASO works with paid user acquisition and willingness to collaborate closely with UA teams
- Experience with AppTweak, Sensor Tower, or comparable store analytics tools
- English proficiency sufficient for technical documentation and app store interfaces
Se valora
- Hands-on Apple Search Ads experience
Beneficios
- Fully remote work
- Flexible schedule focused on results rather than hours
- Private health insurance after the probation period
- Freedom to test hypotheses, formats, and new approaches
- Fast-iteration team focused on scaling successful solutions