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ASO Manager
RemotoSin especificarSEOAdTechgaming
Own organic growth for mobile apps and games across the App Store and Google Play, improving search visibility, store-page conversion, and featuring outcomes through experiments and data analysis.
Responsabilidades
- Research and analyze keywords; build and maintain semantic keyword sets
- Optimize app store metadata, including titles, subtitles, keyword fields, and descriptions
- Track keyword rankings and analyze competitors
- Manage localization for key markets
- Work with creative teams to improve icons, screenshots, and promotional videos
- Plan and analyze store-page A/B tests on both platforms
- Create custom product pages and store listings for different traffic segments
- Improve store-page conversion to installs
- Prepare and publish in-app events and promotional content
- Pursue featuring opportunities and communicate with app stores
- Assess the effect of campaigns on organic traffic
- Use App Store Connect and Google Play Console analytics
- Maintain experiment backlogs, keyword sets, competitor reports, and dashboards
- Report results and recommend next steps
Requisitos
- At least 2 years of ASO experience for iOS and Android
- Confident use of App Store Connect and Google Play Console
- Strong understanding of app store algorithms and organic traffic
- Experience with ASO tools such as AppTweak, AppFollow, Sensor Tower, or SplitMetrics
- Ability to analyze data using Excel or Google Sheets
- Experience developing hypotheses and running A/B tests from planning through analysis
- English proficiency at B1 or higher for working with documentation and app stores
Se valora
- Experience with mobile games or high-traffic non-gaming apps
- Understanding of how ASO connects with user acquisition and Apple Ads
- Basic knowledge of UTM tracking, cohort analysis, and retention
Beneficios
- Access to ASO tools and a testing budget
- Opportunity to influence products and measure work results
- Close collaboration with user acquisition, product, creative, and analytics teams
- Transparent KPIs for organic installs, rankings, and conversion