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Marketing Operations Manager
PresencialTiempo completoSales OperationsEnterprise Software
Own the marketing funnel infrastructure for an early-stage B2B enterprise AI platform. You will build and manage lifecycle processes, routing, data, tooling, attribution, and reporting while partnering with marketing and sales teams.
Responsabilidades
- Define lead qualification, lifecycle stages, scoring, routing rules, and service-level processes.
- Manage handoffs between marketing, SDRs, and account executives.
- Build and maintain target lists, named-account segments, and ideal-customer-profile criteria.
- Own data enrichment, hygiene, and segmentation processes.
- Evaluate, procure, administer, integrate, and renew marketing tools.
- Maintain tracking across web and campaign surfaces, including tags, pixels, and conversion data.
- Design attribution models and document their limitations.
- Build reporting for funnel conversion, channel performance, qualified-meeting cost, and pipeline contribution.
- Own HubSpot CRM and marketing automation as the company system of record.
- Create clear processes and interfaces for SDR, sales, customer success, and marketing users.
- Apply AI to data cleanup, enrichment, list building, workflow quality assurance, reporting, documentation, and internal tooling.
- Partner with marketing leadership, demand generation, field marketing, events, content, and SDR teams on operational planning.
Requisitos
- 4–7 years of experience in marketing operations or revenue operations at a B2B company with an enterprise sales motion.
- Deep HubSpot expertise across CRM and marketing automation, using HubSpot as the system of record.
- Experience designing a lead lifecycle and routing model from the ground up.
- Strong understanding of attribution models, tradeoffs, and coverage limitations.
- Hands-on experience with tag managers, pixels, UTM standards, and conversion tracking.
- Experience with data enrichment, deduplication, list operations, and analysis using spreadsheets or SQL.
- Demonstrated use of AI workflows to automate operational work.
- Clear writing skills and the judgment to challenge requests that could compromise the operating model.
Se valora
- Experience at a startup with approximately 20–100 employees, ideally as the first dedicated marketing operations hire.
- Familiarity with SDR pods, named-account models, and territory operations.
- Operations support for analyst relations, events, or partner programs.
- Experience selling to financial services, logistics, or insurance markets.