Monetization Manager
Lead player segmentation, monetization strategies, and promotional campaigns for a consumer gaming company in Tel Aviv.
Responsabilidades
- Develop monthly and quarterly strategies using game features and marketing tools.
- Segment players according to their motivations and behavior.
- Design monetization strategies that support player retention and monetization KPIs.
- Plan and deliver daily promotions, from campaign design and creative development through channel execution, quality assurance, monitoring, and results analysis.
- Adjust campaigns based on performance and collaborate with creative, operations, product, and business analytics teams.
Requisitos
- At least 3 years of experience as a Monetization Manager in the gaming industry.
- Strong quantitative and qualitative analysis skills and a structured approach to working with data.
- Ability to present data clearly to support business decisions.
- Strong written and verbal English skills.
- Positive, curious, proactive, independent, collaborative, and quick to learn.
Se valora
- Advanced knowledge of Excel, Looker, and BigQuery.