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Director of Consumer Insights and Research
Sin especificarTiempo completoMarket IntelligenceFood and Beverage ManufacturingRetail
Lead the consumer insights and research function for a major consumer products organization. The role combines behavioral and consumer research, data interpretation, strategic planning, team leadership, and senior-level business influence.
Responsabilidades
- Act as the professional authority for research and consumer insights.
- Lead and develop an experienced team of researchers in line with the organization’s strategy.
- Build annual and multi-year plans based on business strategy.
- Prioritize business questions, research initiatives, and investments according to expected value and impact.
- Combine behavioral research, consumer barriers, and trend analysis into an integrated view.
- Identify opportunities, risks, and growth drivers for the organization.
- Translate complex information into clear insights and recommendations for different internal audiences.
- Ensure research quality and methodological rigor.
- Manage research suppliers and the annual budget.
- Monitor professional tools and global trends, including the adoption of AI and advanced research capabilities.
- Connect research, data, innovation, and business needs to support product development, commercial initiatives, and executive decision-making.
Requisitos
- Significant experience leading a research function, particularly consumer insights in consumer products companies or complex business environments.
- Experience managing a research team, research suppliers, and an annual budget.
- Ability to lead and influence cross-functional stakeholders without direct authority.
- Expertise in both quantitative and qualitative research methods.
- Data literacy and the ability to connect insights from diverse information sources.
- Strategic, commercial, and business judgment, with the ability to turn complexity into clear recommendations for senior leadership.
- High-level English proficiency and experience working with international stakeholders.