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Content Strategist, Audience Insights
Sin especificarTiempo completoMarket IntelligenceEntertainment
Use audience data, market research, and performance analytics to guide creative and production decisions for scripted content. Partner with creative teams to identify stories, genres, and audiences with strong potential.
Responsabilidades
- Work with screenwriters, directors, producers, and creative teams to develop concepts for target audiences.
- Track global micro-drama trends, emerging sub-genres, and changes in viewer behavior.
- Analyze released content performance and apply findings to future production planning.
- Build and maintain dashboards and reports that make complex metrics accessible to creative partners.
- Monitor industry developments, including international co-productions, short-form scripted content, and distribution windowing.
- Use internal and third-party data to develop audience profiles for scripted projects.
Requisitos
- Background in content strategy, media research, agency planning, or an entertainment-industry role focused on data.
- Strong knowledge of scripted film and television and the ability to assess creative and commercial performance.
- Excellent communication and collaboration skills, including presenting data-heavy findings to creative teams.
- Advanced Excel skills, including formulas and pivot tables.
Se valora
- Experience with Tableau, Power BI, or Looker.
- Bachelor’s degree in cinema or media studies, computer science, statistics, economics, mathematics, or a related field.