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Brand Marketing Director
В офисеПолная занятостьBrand ManagementRestaurantsFood and Beverage
Lead integrated marketing strategy and execution for a growing food and beverage lifestyle brand. Own the marketing calendar, consumer insights, cross-functional initiatives, brand partnerships, PR agency relationship, performance measurement, governance, budgets, and team development. This is an in
Обязанности
- Lead integrated annual and quarterly marketing planning and maintain the marketing calendar
- Use consumer research, guest feedback, CRM data, competitive intelligence, and performance analytics to shape priorities
- Lead initiatives from concept through execution, including launches, seasonal campaigns, market openings, partnerships, and brand moments
- Coordinate cross-functional teams and external agencies, manage timelines, resolve risks, and maintain accountability
- Identify, negotiate, and manage collaborations with influencers, external partners, and complementary brands
- Manage the PR agency relationship, objectives, brand narrative, and external messaging
- Define KPIs, evaluate campaign performance, deliver recommendations to senior leadership, and optimize future initiatives
- Develop marketing workflows, governance, documentation, status tracking, and resource visibility
- Manage and mentor a Marketing Manager
- Manage strategic marketing budgets and resource allocation
- Lead special projects assigned by the VP of Marketing
- Work in office at the company headquarters in Miami, Florida
Требования
- 8+ years of experience in brand management, marketing, or a related field
- At least 3 years of leadership experience
- Proven experience developing and executing integrated, multichannel marketing campaigns
- Experience with market expansion, product launches, or brand partnerships
- Experience managing external PR agencies and partnership programs from sourcing through execution
- Strong analytical skills and the ability to translate insights into actionable strategy
- Excellent leadership, communication, and presentation skills
- Ability to influence cross-functional teams without direct authority
Условия и преимущества
- Medical, dental, and vision coverage
- Paid time off
- Discounted meals
- Employee assistance program
- Growth opportunities
- 401(k) plan with company match