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Senior Social Media and Content Lead
В офисеПолная занятостьSocial Media ManagementEnterprise Software
Own the social presence and content narrative for a growing B2B SaaS company expanding into the U.S. market. Lead strategy, creation, publishing, community engagement, and performance analysis, with a primary focus on LinkedIn.
Обязанности
- Own and execute social media and content strategy, primarily for LinkedIn.
- Develop a consistent content narrative supporting brand awareness, positioning, engagement, and pipeline.
- Grow organic reach across LinkedIn and other relevant channels.
- Plan and manage an editorial calendar for campaigns, launches, milestones, events, and industry discussions.
- Create social posts, short-form videos, founder and employee stories, thought leadership, behind-the-scenes content, carousels, graphics, and infographics.
- Write, film, direct, and edit social-first content.
- Translate business and marketing priorities into creative campaigns and content concepts.
- Maintain a recognizable brand voice across social and content channels.
- Manage community engagement, including comments, conversations, and industry discussions.
- Collaborate with marketing, product, growth, brand, creative, and subject-matter experts.
- Track performance and optimize content using data and audience insights.
Требования
- At least 5 years of experience in social media, content marketing, brand content, or a related field.
- Native-level English proficiency.
- Strong experience managing LinkedIn and content for B2B brands.
- Proven ability to grow organic reach, engagement, and brand awareness.
- Excellent writing, storytelling, editing, and microcopy skills.
- Hands-on experience creating social-first content, particularly short-form video and visual content.
- Ability to simplify complex technology, finance, and equity topics into engaging stories.
- Strong understanding of social trends, audience behavior, platform dynamics, and content formats.
- Analytical mindset with the ability to turn performance data into actionable improvements.
- Strong organizational and project-management skills, including the ability to manage multiple deadlines and stakeholders independently.
Будет плюсом
- Experience with X, Meta, Reddit, YouTube, Sprout Social, Figma, or Slack.
- Experience with partnerships, co-created content, customer advocacy, or employee advocacy.
Условия и преимущества
- Significant ownership of the company’s social voice and content direction.
- Opportunity to help shape the brand during international expansion.