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GEO & SEO Manager
В офисеПолная занятостьSEOEnterprise SoftwareFinTech
Own organic growth, search visibility, and website optimization for a global B2B workforce management and payments technology company. Lead traditional SEO and AI-search initiatives while improving traffic, visibility, and visitor-to-lead conversion.
Обязанности
- Own and execute the GEO and SEO roadmap to increase organic visibility and lead generation.
- Develop strategies for technical SEO, entity optimization, structured data, and AI-search visibility.
- Monitor search and AI trends, competitors, rankings, brand mentions, query presence, and AI-overview inclusion.
- Conduct website audits covering technical SEO, structured data, site health, speed, and security, and coordinate implementation with developers.
- Manage and prioritize the marketing website roadmap and align development resources with business goals.
- Optimize content, keywords, entities, site structure, and user experience for search engines and visitors.
- Publish and manage website content in WordPress and other CMS platforms.
- Implement conversion rate optimization initiatives to improve visitor-to-lead performance.
- Track organic traffic, rankings, visibility, and conversion KPIs and provide actionable reports to marketing leadership.
Требования
- At least 3 years of proven international SEO or technical SEO experience with measurable B2B results.
- Expertise in AEO/GEO, entity SEO, structured data, and AI-driven search.
- Strong experience with Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.
- Strong data analysis and reporting skills using Excel or Sheets and BI tools.
- Hands-on WordPress or other CMS experience; WordPress is required.
- Strong project management, prioritization, multitasking, and organizational skills.
- Excellent communication skills for cross-functional collaboration and stakeholder reporting.
Будет плюсом
- Experience with HubSpot and Salesforce.
- Experience with BI tools.
- Knowledge of emerging SEO and AI-search trends.
Условия и преимущества
- Work on the forefront of GEO and SEO innovation.
- Influence global brand visibility and customer acquisition.
- Collaborate with developers, content creators, and marketing teams.