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Brand Manager

Ferrero·Израиль·enhe
В офисеПолная занятостьBrand ManagementPackaged Foods

Lead brand strategy, marketing plans, communication, innovation and performance analysis for consumer packaged food brands in Israel.

Обязанности

  • Define brand strategy, targets, sales mix, budgets, profitability plans and marketing contribution.
  • Develop positioning and assess competitor activity, pricing and product mix.
  • Create new product development and innovation strategies.
  • Manage advertising, promotions, market research and related budgets.
  • Develop advertising strategies and manage creative agency deliverables.
  • Plan and monitor conventional and digital media activity.
  • Supervise packaging, labeling and other marketing material development.
  • Analyze test results and KPIs, recommend actions, and support improvement projects.

Требования

  • Bachelor’s degree in Economics or Marketing.
  • Three to five years of marketing experience.
  • Expertise in FMCG and brand marketing, especially strategic marketing.
  • Understanding of different markets and cultures.
  • Fluency in English and proficiency in Hebrew.
  • Strong proficiency with Excel and PowerPoint.

Будет плюсом

  • Familiarity with SAP architecture.

Соответствие

Больше возможностей

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